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Discover best practices, actionable insights, templates and lessons on sales playbook automation, learning and driving productivity.
There are subtle differences between B2B and B2C sales approaches. Knowing these nuances is critical to designing, training, and creating collateral that is useful to the sales person on the field.
Most Insurance Agents are unable to sell policies beyond their natural market - friends and family. This is what we describe as the "Selfie Policy Syndrome". This article highlights how Sales enablement can help the advisors break-free of this stranglehold.
A lot of sellers are struggling to adjust their mindset and process to the rapid changes that have happened in the last decade. Hanuman Kamma, CEO and Co-founder of sharpsell laid out the roadmap for sales enablement in 2022 with Jake Dunlap, CEO of Skaled.
For many industries like pharmaceuticals, financial products and technology products; the products are created by scientists, engineers or subject matter experts who are veterans in developing them. But how often do we see these experts out in the field, selling it?
Customers sometimes ask complex questions about the product. If your field sales reps frequently need to say “I will get back to you on this”, this article might help you.
As organizations grow in scale, the sales department finds itself handling an increasingly complex task. The complexity of the product portfolio also rises. Personalized coaching at scale therefore becomes important, especially for a distributed sales force.
