Discover best practices, actionable insights, templates and lessons on sales playbook automation, learning and driving productivity.
The consumer durables industry is no stranger to the nuances of the retail market. With consumers becoming increasingly knowledgeable and demanding, sales teams need to be on their toes, literally and figuratively.
In the highly competitive Indian consumer durables industry, in-store demonstrators and retail sales professionals face the constant challenge of turning customer objections into sales opportunities.